BLACK WEDNESDAY
Making magic every. damn. day.
OUR CAMPAIGNS
While BW is always dreaming up innovative and impactful marketing campaigns for our clients, we also create some great ones of our own…
Ahead of the 2024 election, we’re partnering with Megan Peterson, Clayton Sealey and Lex Poolos to put together a promotional campaign to inspire voter turnout in Meck County. Learn more! We managed branding, overall campaign strategy and tent pole moment design.
Created by our founder, Corri, #instabeerupclt was a 4-year-running monthly meetup from 2015 – 2019. Every month we gathered at different local beer spots to casually network and would draw hundreds of folks every time.
In 2020, our founder Corri partnered with Garrett Tichy, formerly of Hygge Coworking, to uplift local small businesses during the coronavirus pandemic. We created supportlocalorelse.com, where businesses around Charlotte could submit/post deals and ways for customers to shop and support during the pandemic.
We celebrated local makers and creatives by putting them all in black, doing an editorial photoshoot, inviting them to contribute to our blog, and putting them on TV!
For Women’s History Month 2023, we inspired Charlotteans to activate in support of women in a number of ways. We created a branded campaign called “She’s Giving” that had multiple components: a landing page with resources, flyers giving away “free courage” all around town, provision of menstrual products to 250+ local businesses, design of branded t-shirts to support fundraising efforts, and made a feminine product donation to Flo Charlotte.
We worked with 7 different local rescues to get their black dogs adopted out! Each week for 13 weeks, we highlighted a special dog in need of a home!
