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STATE OF CONFUSION

CEVICHE • WOOD FIRE GRILLS •  ICE COLD BEER

THEIR STORY

State of Confusion is dishing up authentic, made-from-scratch cuisine influenced by Latin America, New Orleans and the Lowcountry of South Carolina in addition to specialty craft cocktails. The open-air vibe melds approachable with slightly quirky and culturally eclectic.

HOW WE’VE HELPED

We helped Confusion get strong social media and press coverage as well as curated a specific targeted vip guest list for their pre-opening events,

  • Social Media

    • Built up pre-opening hype
    • Earned 5000+ followers in advance to opening
    • Created and curated content
  • Public Relations

    • Organized launch PR strategy
    • Send 2 releases, 1 media alert
    • Managed pre-opening media events
  • Influencer Marketing

    • Designed targeted guest lists for pre-opening events
    • Managed invitation software and rsvps
    • Served as hosts at each event
    • Ensured new brand warm and fuzzies for guests

ARTICLES

January 27, 2023

110+ Charlotte-area restaurants that have opened — or plan to — in 2023

January 27, 2023

First look: State of Confusion opens today, with funnel cakes and Peruvian-influenced ceviche

January 27, 2023

Chattanooga restaurant State of Confusion now open in Charlotte with a rooftop bar

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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